Tuesday, 1 May 2018

A 301 Redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status codes for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com

The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)

Options +FollowSymlinks
RewriteEngine on
rewritecond %{http_host} ^domain.com [nc]
rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]

Please REPLACE domain.com and www.newdomain.com with your actual domain name.

302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

A 302 Redirect is a temporary redirect and passes 0% of link juice (ranking power) and in most cases should not be used. The Internet runs on a protocol called HyperText Transfer Protocol (HTTP) which dictates how URLs work. It has two major versions, 1.0 and 1.1. In the first version 302 referred to the status code 'Moved Temporarily'. This was changed in version 1.1 to mean 'Found'.

Meta Refresh

Meta refreshes are a type of redirect that is executed on the page level rather than the server level (They are usually slower and not a recommended SEO technique). They are most commonly associated with a 5 second count down with text "If you are not redirected in 5 seconds, click here". Meta refreshes do pass some link juice but are not recommended as an SEO tactic due to usability and the loss of link juice passed.

Monday, 16 June 2014

Usually ignored yet very important part of On page SEO- Structural analysis of URL

Structural Analysis OF URL:

Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think again. The URL structure of your website should also be optimized for SEO. While ranking a web page in the SERPs, search engines like Google also look for relevant keywords in your URL.

Avoid Using Long URLs

Keep your web page URLs short and compact. Just think, how do you feel when you come across a web page that has a too long URL rather than the one which has a short URL? If you want to create SEO-friendly URLs, you need to closely review the structure. Keeping URls short does not only reduce the load time of your web page, but they also look good to people. Short URLs are easy-to-read and remember for users. Make sure your URL is no more than 100 characters long.

Make Sure Your URLs Contain no Additional Characters

While adding pages to a dynamic site or CMS-based portal, you should make sure the URLs are free of any kind of additional characters like punctuation marks, ampersands and percentage signs among others. URLs containing additional characters are confusing to users. Search engines tend to like clean URLs.

Does this look good?

http://www.yoursite.com/your%%%%keyword&&&%%%phrase

Make Your URLs Keyword-Rich

For better search engine rankings, it is important for your website to have keyword-rich URLs. Depending on the industry and audience you are targeting, you can make a list of targeted keywords to include in your URLs. Just do some research on Google and you will come to know how important it is to include targeted keywords in your web page URLs. However, remember not to overdo it.

Saturday, 15 February 2014

Learn how 'Description' meta tag, Keywords formatting and sitemap optimize your website

On page Optimization continue...

<Description> metatag

Meta tags are becoming less and less important but if there are meta tags that still matter, these are the <title> and <description> ones. Use the <Description> meta tag to write the concise description of your page (200-500 characters at the max including spaces ). Seamlessly integrate your targeted keywords in it. Besides the fact that meta tags still rock on MSN and Yahoo!, the <Description> meta tag has one more advantage – it pops in the description of your site in search results as short snippet.

Unique content and Frequency of content change

CONTENT IS KING. Having unique content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings. Frequent changes are favored. It is great when you constantly add new content through blogs, etc but it is not so great when you only make small updates to existing content.

Keywords formatting

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.

Sitemap

It is great to have a complete and up-to-date sitemap. Search engine spiders love it, no matter if it is a plain old HTML site map or the special Google sitemap format.

Site theme

Search Engine relevancy algorithms make use of advance Artificial Intelligence techniques like Natural Language Processing (NLP), Hyper text matching, etc to determine what the page is about. It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme. For example, A1 Affordable SEO Services. com is a website built around theme of search engine optimization services.

Monday, 27 January 2014

How to put 'Keywords' in Headings, beginning of a document and alt tags

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

Keywords in the beginning of a document
Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first line. It is advisable to seamlessly integrate the targeted keyword so that it appears towards the a) Top left b) bottom right of the document page and in the middle content paragraphs.

Keywords in <alt> tags

Search engine spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.