Structural
Analysis OF URL:
Improving the URL structure of your
website is one of the most important on-page optimization techniques. If you
thought it was only the title and the description of your website that matter
in terms of gaining better rankings in search engines, you need to think again.
The URL structure of your website should also be optimized for SEO.
While ranking a web page in the SERPs, search engines like Google also look for
relevant keywords in your URL.
Avoid Using Long URLs
Keep your web page URLs short and
compact. Just think, how do you feel when you come across a web page that has a
too long URL rather than the one which has a short URL? If you want to create
SEO-friendly URLs, you need to closely review the structure. Keeping URls short
does not only reduce the load time of your web page, but they also look good to
people. Short URLs are easy-to-read and remember for users. Make sure your URL
is no more than 100 characters long.
Make
Sure Your URLs Contain no Additional Characters
While adding pages to a
dynamic site or CMS-based portal, you should make sure the URLs are free of any
kind of additional characters like punctuation marks, ampersands and percentage
signs among others. URLs containing additional characters are confusing to
users. Search engines tend to like clean URLs.
Does this look good?
http://www.yoursite.com/your%%%%keyword&&&%%%phrase
Make Your URLs Keyword-Rich
For better search engine rankings, it is important for your
website to have keyword-rich URLs. Depending on the industry and audience you
are targeting, you can make a list of targeted keywords to include in your
URLs. Just do some research on Google and you will come to know how important
it is to include targeted keywords in your web page URLs. However, remember not
to overdo it.
