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<Description> metatagMeta tags are becoming less and less important but if there are meta tags that still matter, these are the <title> and <description> ones. Use the <Description> meta tag to write the concise description of your page (200-500 characters at the max including spaces ). Seamlessly integrate your targeted keywords in it. Besides the fact that meta tags still rock on MSN and Yahoo!, the <Description> meta tag has one more advantage – it pops in the description of your site in search results as short snippet.
CONTENT IS KING. Having unique content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings. Frequent changes are favored. It is great when you constantly add new content through blogs, etc but it is not so great when you only make small updates to existing content.
Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.
It is great to have a complete and up-to-date sitemap. Search engine spiders love it, no matter if it is a plain old HTML site map or the special Google sitemap format.
Search Engine relevancy algorithms make use of advance Artificial Intelligence techniques like Natural Language Processing (NLP), Hyper text matching, etc to determine what the page is about. It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme. For example, A1 Affordable SEO Services. com is a website built around theme of search engine optimization services.