Usually ignored yet very important part of On page SEO- Structural analysis of URL

Structural Analysis OF URL:

Improving the URL structure of your website is one of the most important on-page optimization techniques. If you thought it was only the title and the description of your website that matter in terms of gaining better rankings in search engines, you need to think again. The URL structure of your website should also be optimized for SEO. While ranking a web page in the SERPs, search engines like Google also look for relevant keywords in your URL.

Avoid Using Long URLs

Keep your web page URLs short and compact. Just think, how do you feel when you come across a web page that has a too long URL rather than the one which has a short URL? If you want to create SEO-friendly URLs, you need to closely review the structure. Keeping URls short does not only reduce the load time of your web page, but they also look good to people. Short URLs are easy-to-read and remember for users. Make sure your URL is no more than 100 characters long.

Make Sure Your URLs Contain no Additional Characters

While adding pages to a dynamic site or CMS-based portal, you should make sure the URLs are free of any kind of additional characters like punctuation marks, ampersands and percentage signs among others. URLs containing additional characters are confusing to users. Search engines tend to like clean URLs.

Does this look good?

http://www.yoursite.com/your%%%%keyword&&&%%%phrase

Make Your URLs Keyword-Rich

For better search engine rankings, it is important for your website to have keyword-rich URLs. Depending on the industry and audience you are targeting, you can make a list of targeted keywords to include in your URLs. Just do some research on Google and you will come to know how important it is to include targeted keywords in your web page URLs. However, remember not to overdo it.