When we say “white”, it refers to pure, no impurity or
bad things, similarly white hat SEO means no illegal or bad means of achieving
top rankings. It is pure and totally legal ways, without spamming and stuffing
of keywords.
White Hat SEO refers to the use of SEO strategies,
techniques and tactics that focus on human audiences, as opposed to search
engines and completely follow search engine rules and policies.
Any SEO tactic that maintains the integrity of your
website and the SERPs (search engine results pages) is considered a
"white-hat" search engine optimization tactic. These are the only
tactics that we should use whenever applicable and which enhance rather than
detract from your website and from the rankings.
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