How to put 'Keywords' in Headings, beginning of a document and alt tags

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

Keywords in the beginning of a document
Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first line. It is advisable to seamlessly integrate the targeted keyword so that it appears towards the a) Top left b) bottom right of the document page and in the middle content paragraphs.

Keywords in <alt> tags

Search engine spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

How to prepare for Google's 2014 Algorithm updates

Content marketing and Social Media Presence is going to play a very crucial role in 2014. Google will give preference to the companies that has robust content marketing effort signaling that these are the type of businesses Google wants to support. 

From the last few years social media is playing very active role in Internet marketing. We saw the rise of Facebook, Twitter in the last few years and now the networks like Pinterest,  Instagram and many micro video services have also joined the same league. Now relying on just one network is no longer enough. A study has been released recently from the Content Marketing Institute saying that the most successful B2B marketers are active on an average of 7 networks.

Apart from strengthening your position in social media, the presence on Google+ has now become crucially important. 

More updates/ information will be covered in next post.  

How to keep keywords in 'title' and 'URL'

Keywords in <title> tag

This is one of THE most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be concise and the the keyword must be near the beginning.
  

Keywords in URL

Keywords in URLs help a lot - e.g. - http://domainname.com/affordable-seo-services.html  where “Affordable SEO services” is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.

On Page Optimization of a Web page

The On Page Optimization factors consists of SEO factors appearing on the web page:

·         Keywords in <title> tag

·         Keywords in URL

·         Keywords in headings (<H1>,< H2> etc tags)

·         Keywords in the beginning of the document

·         Keywords in <alt> tags

·         Keywords in <Description> meta tag

·         Unique content

·         Keywords formatting

·         Site map

·         Site theme

All these factors contribute to a successful On Page.

These factors will be discussed in detail in our next post.

Search Engine Algorithm?

Basically, a search engine algorithm is a set of rules, or a unique formula, that the search engine uses to determine the significance of a web page, and each search engine has its own set of rules. These rules determine whether a web page is real or just spam, whether it has any significant data that people would be interested in, and many other features to rank and list results for every search query that is begun, to make an organized and informational search engine results page. The algorithms, as they are different for each search engine, are also closely guarded secrets, but there are certain things that all search engine algorithms have in common.

1. Relevancy – One of the first things a search engine algorithm checks for is the relevancy of the page. Whether it is just scanning for keywords, or looking at how these keywords are used, the algorithm will determine whether this web page has any relevancy at all for the particular keyword. Where the keywords are located is also an important factor to the relevancy of a website. Web pages that have the keywords in the title, as well as within the headline or the first few lines of the text will rank better for that keyword than websites that do not have these features. The frequency of the keywords also is important to relevancy. If the keywords appear frequently, but are not the result of keyword stuffing, the website will rank better.

2. Individual Factors – A second part of search engine algorithms are the individual factors that make that particular search engine different from every other search engine out there. Each search engine has unique algorithms, and the individual factors of these algorithms are why a search query turns up different results on Google than MSN or Yahoo!. One of the most common individual factors is the number of pages a search engine indexes. They may just have more pages indexed, or index them more frequently, but this can give different results for each search engine. Some search engines also penalize for spamming, while others do not.

3. Off-Page Factors – Another part of algorithms that is still individual to each search engine are off-page factors. Off-page factors are such things as click-through measurement and linking. The frequency of click-through rates and linking can be an indicator of how relevant a web page is to actual users and visitors, and this can cause an algorithm to rank the web page higher. Off-page factors are harder for web masters to craft, but can have an enormous effect on page rank depending on the search engine algorithm.

Grey Hat SEO

Grey hat methods are questionable but not inadmissible SEO techniques. These methods won’t get you banned from search engines, but you could be penalized. Competing websites could also report you to search engines for using these techniques which could remove you from search results.

Grey hat methods include:

• Using a high volume of keywords
• Publishing multiple instances of the same content
• Buying links solely to raise link popularity

The best way to make sure your website doesn't get punished by search engines is to keep your audience in mind. How does your website look to someone who has never seen it? Does written content flow smoothly, or do keywords seem unnaturally placed?  Will visitors find the same content repeatedly? Your website should look professional and trustworthy.

If you still have trouble with web traffic, check for the following:

• Duplicate Meta descriptions or content: do you reuse the same Meta descriptions or content on multiple pages?
• Confusing navigation: is it hard for visitors to navigate your website?
• Dead links: will visitors leave your site because many links don’t work?

Latest High PR Do Follow Local Listing sites for Indian Market

Listing sites for general markets

URL	PR	Score
http://www.surfindia.com/	4	4.25
http://www.justdial.com/	6	4
http://www.submitshop.com/	4	4
http://www.indianyellowpages.com/	5	3.75
http://www.99localsearch.com/	1	3.75
http://www.businesslinedirectory.com/	4	3.5
http://indiacom.com/	5	3.25
http://www.yalwa.in/	4	3.25
http://indiacatalog.com/	3	3.25
http://www.vcsdata.com/	2	3.25
http://in.ezilon.com/	5	3
http://yellowpages.webindia123.com/	5	3
http://www.cylex.in/	4	3
http://www.websofindia.com/	3	3
http://www.a4add.com	3	3
http://www.expressbusinessdirectory.com/India-business-directory-C51/6	0	3
http://businesswithindia.in/	5	2.75
http://www.startlocal.in/	4	2.75
http://local.saanj.net/	3	2.75
http://in.enrollbusiness.com/	0	2.75
http://dir.samachar.com/		2.75
http://www.bizzduniya.com/	5	2.5
http://www.indiafocus.in/	4	2.5
http://www.beeznesshive.com/	2	2.5
http://aaspaas.com/	2	2.5
http://www.yellowpages99.com/	1	2.5
http://www.innobit.co.in/business-directory	1	2.5
http://www.zoomyellowpages.com/	0	2.5
http://www.my-india.net/dir/	3	2.25
http://www.ebharatbase.com/	3	2.25
http://www.123khoj.com/	2	2.25
http://www.mysheriff.co.in/	2	2.25
http://www.thelinkindia.com/	2	2.25
http://www.goodlinksindia.in/	1	2.25
http://addyp.com/	0	2.25
http://www.onepageprofile.com/	2	2
http://searchingindia.in/	4	1.75
http://www.vanik.com/	3	1.75
http://www.calicutnet.com/variety/dir/	2	1.75
http://a1bizdirectory.com		1.75
http://vcpe.in/	0	1.75
http://www.trade2source.com/	4	1.5
http://www.business-india.in/	2	1.5
http://www.bindia.com/bd/subhead/index.asp	2	1.5
http://seolistsite.com/	1	1.5
http://www.businesslistingindia.com/	0	1.5
http://directory.mandsauronline.com/	0	1.25
http://www.indiaonestop.com/classified%20index.htm	5	1

Google's Design and content guidelines

These are the design and content guidelines we should follow to keep our website up in the eyes of Google:

·         Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

·         Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

·         Keep the links on a given page to a reasonable number.

·         Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

·         Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

·         Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images. If you must use images for textual content, consider using the "ALT" attribute to include a few words of descriptive text.

·         Make sure that your <title> elements and ALT attributes are descriptive and accurate.

·         If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.