Content marketing and Social Media Presence is going to play a very crucial role in 2014. Google will give preference to the companies that has robust content marketing effort signaling that these are the type of businesses Google wants to support.
From the last few years social media is playing very active role in Internet marketing. We saw the rise of Facebook, Twitter in the last few years and now the networks like Pinterest, Instagram and many micro video services have also joined the same league. Now relying on just one network is no longer enough. A study has been released recently from the Content Marketing Institute saying that the most successful B2B marketers are active on an average of 7 networks.
Apart from strengthening your position in social media, the presence on Google+ has now become crucially important.
More updates/ information will be covered in next post.